Inspired by the value that Ždrepčeva krv has had for the generations of consumers, in 2022 we started the campaign “When valuable becomes invaluable”, which reflects the brand strength and permanence and represents a new, golden version of the legendary wine name. Grateful for being our customers’ first choice for their precious moments, we are careful to maintain the reputation and taste by which we have recognized each other in joy and satisfaction for more than half a century.
